The Web Site as Customer Interaction"Hub"
Ubiquitous access to the Internet, combined with the need to more carefully measure marketing expenditures in the down-sized economy, has transformed the modern commercial Web site into a primary hub for customer interaction. As such, the Web site is no longer just one component in the overall marketing mix. Rather, it is the new front door to the company, and a gateway through which all marketing investments flow.

Enbient's Tracking Process
At the core of Enbient's e-marketing solution is a Web site tracking process that allows you to increase the ROI of all marketing programs that flow through your Web hub. The tracking process is comprised of landing pages and tracking software that exist at the server level. Enbient works with you to put into place a Web site call-to-action, creates the landing pages for each of your marketing initiatives, then presents you with conversion rate reports that track the ROI of each initiative.

Building Traffic
Enbient works with your marketing team and/or your ad and PR agencies to recommend and implement a mix of interactive marketing programs to increase traffic to your Web site. Programs include weekly press release dispatch, search engine optimization, paid search engine strategies, e-mail marketing, white paper and webcast offers, and newsletter sponsorship.

Increasing Conversion Rates
Enbient uses audience segmentation and conversion flow analysis to help you convert more Web site traffic into transactions, deepen relationships with your customers, and ultimately, drive more sales for your organization. We work with you to understand your customer segments better, then we carry that segmentation through to your Web site and interactive marketing initiatives. As a result, you can begin to identify your highest value customers and marketing activities.